Ever wanted to have your survey options, or dropdown options, to have labels that show something different than what gets stored in your contact database?
With today's update, you'll find that you can now adjust your custom field options' labels and values separately.
This helps you store cleaner custom field data, while making your field option labels more compelling to click.
For example, for your "PET_TYPE" survey custom field, instead of showing options like "Cat", "Dog", "Bird" etc, you can display options like "I love cats", "I love dogs" etc, while still storing simple data values such as "Cat", "Dog" or "Bird".